Wine List Mark-Ups
It is known to most customers that wines, coffee and water are three of the most profitable items sold in a restaurant. What they may not realize is how little profit is made in other areas of the business. The overall costs are huge compared to the final selling price of the dishes on the menu when taking into consideration the staffing costs, depreciation of equipment, gas and electricity, constant refurbishment of front of house areas, replacing glassware, cutlery, linen (items that are often of very high quality) the cost of fresh flowers, business costs – including marketing, printing costs, refuse disposal, etc, etc.